Kamis, 30 April 2020
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (9780071408677)
A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
Product details
- Hardback | 240 pages
- 158 x 234 x 20mm | 442g
- 01 Sep 2005
- McGraw-Hill Education - Europe
- MCGRAW-HILL Professional
- New York, NY, United States
- English
- ed
- 0071408673
- 9780071408677
- 101,218
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